Strategic Communications at K2 & Company

Smart Strategy. Right Moments. Real Impact.

In a world where everyone is talking, being heard takes more than volume. It takes clarity, credibility, and timing. K2 & Company’s Strategic Communications team helps organizations shape narratives that cut through the noise and land with the audiences that matter most.

What We Do

Strategic Communications That Move the Needle

Messaging & Communications Strategy

We start by getting clear. Our team evaluates your current messaging, media presence, social media strategy and positioning to identify what’s working, what’s missing, and where opportunities exist.

Earned Media & Media Relations

We secure meaningful earned media across broadcast, print, and digital outlets — always prioritizing the right coverage at the right time.

Thought Leadership

From idea development to placement, we help clients lead conversations with credibility and purpose, not noise.

Event Communications & Media Strategy

We support events with proactive media outreach, on-site coordination, and spokesperson prep so your message lands clearly before, during, and after the event.

Media Training & Strategic Preparation

Strong coverage starts long before a reporter calls. We prepare spokespeople through targeted media training and message development so they can navigate interviews, background conversations, and high-stakes moments with confidence, clarity, and credibility.

Talk to a Strategic Communications Expert

Strategic Communications by the Numbers

2025 Impact

90+ earned media placements across broadcast, print, and digital outlets

10+ op-eds placed, including a syndicated piece in a major metro newspaper

10+ television appearances supporting issue education and campaigns

50+ additional earned media mentions reinforcing client narratives

Ongoing coalition-building and background media engagement in health care, infrastructure, and data-driven policy spaces

Our Approach is Simple: Make an Impact, Every Time

Integrated Strategy. Clear Execution.

We work as an extension of your team. From day one, we integrate quickly, get aligned on priorities, and build a clear communications plan with defined goals, timelines, and responsibilities. As we execute, clients stay informed and involved, always knowing what we are doing, why it matters, and how it is performing.

Who We Work With

Associations and member-based organizations

Corporations and industry coalitions

Nonprofits and advocacy organizations

Campaigns and issue-based initiatives

Meet Our Team

We believe strong communications start with strong people. Our team combines strategic thinking with real-world media experience to help clients show up confidently when it matters most.

Kirsten Kukowski

Kirsten Kukowski is a seasoned communications strategist with experience at the highest levels of national politics, including presidential campaigns and national party leadership. Known for her crisis communications expertise and sharp media instincts, she helps organizations navigate complex, high-pressure environments with clarity and confidence.

Fun fact: She walked onto her college crew team and still lives by her motto, “Get to Yes.”

Justin Giorgio

Justin brings national campaign and nonprofit communications experience, having worked across presidential, gubernatorial, and issue-based efforts. At K2, he supports clients across the Midwest and beyond, securing earned media, building coalitions, and helping organizations sharpen their messaging to drive real results.

Fun fact: He’s an expert on all things Batman and would spend his lottery winnings on James Bond’s Aston Martin DB5.

Allison Housley

Allison Housley is a data-driven communications professional who helps clients leverage digital tools and strategic messaging to increase engagement and brand visibility. With experience in public policy communications and a strong background in digital media, she brings creativity, precision, and a results-focused mindset to every project.

Fun fact: She has lived in six states, calls South Carolina home, and once lived in Alaska.

Alex Saunders

Alex Saunders is an Account Executive with nearly a decade of experience in local, state, and national politics. With a background in media research and rapid response analysis, he brings a strong focus on advocacy, strategy, and relationship-building to help clients secure meaningful wins.

Fun fact: He once met with diplomatic staff from more than 20 UN member nations during his time studying in New York.

Strategic Communications That Work When It Matters Most

If you’re ready to move beyond reactive media and build a communications strategy grounded in clarity, credibility, and results, we’re ready to help.

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Kirsten Kukowski & Kristen Sheehan

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