by Brittany Yanick | Sep 29, 2026 | Politics, Public Affairs, Public Relations
For small business leaders, opportunities to tell your story can come at any moment. When that moment comes, being prepared matters. Last week, I had the opportunity to join members of the U.S. Chamber of Commerce’s Small Business Council for its annual fall meeting...
by Brittany Yanick | Sep 17, 2026 | Politics
With less than two months until Election Day, campaigns are entering the final stretch. In the coming weeks, calendars will fill with debates, town halls, interviews and voter outreach — making every opportunity to communicate effectively even more important. For...
by Brittany Yanick | Sep 14, 2026 | Politics, Public Affairs
In today’s political environment, getting your candidate’s message in front of voters requires more than simply issuing a press release and hoping the media picks it up. Campaigns need a thoughtful, integrated earned media strategy that creates compelling narratives,...
by Brittany Yanick | Jun 22, 2026 | Politics, Public Relations
Political interviews are about more than TV ratings. When candidates, campaigns, or thought leaders prepare for an interview, it is easy to focus on how many people will be watching. A prime-time appearance on a major cable news network may attract millions of...
by Brittany Yanick | Mar 27, 2026 | Politics, Social Media News
It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...
