by k2company | Apr 18, 2024 | Public Relations
We want your success to be in the headlines, and in order to do that, K2 conducts extensive research and outreach to media outlets no matter the topic or location. As I pitch interview requests, op-eds, and seek responses from reporters, I’ve quickly learned...
by k2company | Apr 5, 2024 | Public Relations, Social Media News
As the second-largest search engine globally, boasting over 2 billion logged-in monthly users, YouTube offers a diverse content ecosystem encompassing tutorials, vlogs, entertainment, and educational content. For businesses looking to amplify their brand visibility...
by k2company | Apr 1, 2024 | Public Relations, Social Media News
In the 90’s, kids had fun trying to find Waldo in his ski cap and red and white striped shirt.” In 2024, the world has a new global phenomenon called “Where’s Kate Middleton?” Memes, late-night jokes, TikTok conspiracy theories, rumors of secret murders, clandestine...
by Allison Housley | Mar 31, 2024 | Public Relations, Social Media News
Creating engaging Facebook ads requires a delicate balance of persuasive copywriting and visually captivating design. In today’s digital world, where attention spans are fleeting and competition is fierce, mastering the art of crafting compelling ad content is...
by k2company | Mar 26, 2024 | Public Relations, Social Media News
Budgets play a pivotal role in the success of Facebook advertising campaigns. Whether you’re aiming to increase brand awareness, generate leads, or drive conversions, allocating your budget strategically is essential. Here’s how you can maximize your...
by k2company | Mar 18, 2024 | Public Relations, Social Media News
Reaching the right audience is the key to success with all marketing, but especially when you are putting dollars into your efforts. With Facebook Ads Manager, advertisers have a powerful tool at their disposal for precisely targeting and segmenting audiences....