Can You Have It All?
Can you have it all? If you want to try, are you a feminist or an anti-feminist? A liberal or a conservative? That discussion has been all the rage lately with the White House’s Karoline Leavitt making waves in her 9th month of pregnancy at the Turning Point USA’s...
A 2026 Check-In: Are Your Systems Actually Working?
The organizations that win aren’t the ones with the best ideas. They’re the ones with the best systems to execute them. At K2, we’re in the trenches every day. Campaign communications means managing hundreds of media lists across print, radio, and digital. It’s social...
Why Strong Association Management Systems Make Audit Season Easy
When you do things right on the front end, an audit isn’t something to fear—it’s something to be proud of. As tax season approaches, many nonprofits and associations feel a familiar sense of stress when they hear the word audit. At K2, it’s the opposite. Because we...
The Balance Between AI and Authenticity: What We’re Seeing and Hearing
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
TMZ Arrives on Capitol Hill… What Does It Mean for the Relationship Between Press and Politician?
The traditional relationship that has long existed between the press and elected officials is about to get a makeover. TMZ, famous for breaking some of the biggest stories in pop culture and celebrity news, has announced that it is putting together a cohort of...
It’s Political Ad Time Again
It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...
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