K2 Latest News

Speaking with the Humphrey Fellows: Year 2

Earlier this month, I had the opportunity to return as a guest speaker for the May session of the Hubert H. Humphrey Fellowship Program at the University of Minnesota to talk about the importance of strategic communications in any organization. While the importance of...

Meet Jessica Gale

My name is Jessica and I am thrilled to join K2 & Company as an intern. I will be helping with social media content for a variety of clients. Additionally, I will help our clientele expand their reach and advance their public image. I was born and raised in the...

Guerilla Campaigning – Why People Do Weird Stuff for Clicks

Ever seen someone in a bizarre costume show up to a political rally or event just to be a rabble rouse? It’s a more common practice than you’d think! Guerilla campaigning tactics like this make the opposition stand out among a crowd,is a relatively low cost option,...

Planning A Campaign Launch: What Does It Take?

Have you ever woken up and thought “I’m going to launch my campaign for office today?” If you have, give us a call, but unfortunately, it’s just not that simple. Planning a campaign launch requires a lot of moving pieces and A LOT of coordinated strategy between the...

Elevating Your Strategy With Earned Media

Last month, I had the opportunity to attend the American Association of Political Consultants (AAPC) 2024 Pollie Conference in Washington, D.C. and speak on a panel with other experienced political communicators about how you can elevate your strategy through earned...

TikTok: A Powerhouse for Marketing

No matter what haters say, there’s no denying that TikTok is a formidable force. And when I say haters I’m specifically calling out K2 Senior Account Director Justin Giorgio, who wrote this blog: The Case Against TikTok, As I See It. My rebuttal is below, but first,...

 

© K2 & CO | All Rights Reserved // 161 St. Anthony Ave Suite 935, St Paul, MN 55103

Loading...