The Role of Social Media in Political Campaigns
It is no secret that the power of social media continues to become more and more prevalent in all areas of life. What began as platforms for connecting individuals and sharing personal experiences have transformed into powerful tools that shape public opinion,...
Tips for Creating a Printed Program for Your Event
For event planners, finalizing the printed program can be one of the most challenging aspects of organizing an event. The details often come together at the eleventh hour, leaving just enough time to send to the printer. Here are some tips for putting together a...
What I Have Learned as a K2 Intern
After a little more than a month as an intern at K2, I’ve learned that a real-world job doesn’t have to be as scary as it sounds. Coming out of my freshman year in college, I realized that finding a job can be overwhelming and terrifying. I was second-guessing myself...
The Power of Using Data in Your Marketing Decision-Making
The power of using data in your marketing decision-making cannot be overstated. By leveraging engagement data from social media platforms and website analytics from tools like Google Analytics, businesses can gain valuable insights into their audience's behavior,...
The Importance of a Streamlined Process in Creating and Implementing a Communications Strategy
The digital world moves fast, and that means that you need to too. In today's fast-paced digital world, effective and efficient communication is essential for any organization. A streamlined process for creating and implementing a communications strategy enhances the...
The Impact of Following Up and Calling Through to Newsrooms
Newsrooms are pelted with a constant stream of emails and phone calls. Journalists are numbed by the sheer volume of pitches, press releases, and story ideas that land in their inboxes daily. It raises the question: how do you break through to get their attention for...
© K2 & CO | All Rights Reserved // 161 St. Anthony Ave Suite 935, St Paul, MN 55103