No one knows what to do when the unthinkable happens. This tragedy is heartbreaking, terrifying, and deeply disorienting. In moments like this, it’s hard to know how to grieve, how to talk about it, or how to begin moving forward.

As leaders, we have a responsibility — to share accurate information, to help others process the pain, to honor the legacy of those we’ve lost, and to work toward a future where this never happens again. Many of our clients and colleagues are searching for a path forward. For those navigating these difficult conversations and decisions, we’ve compiled the guidance we’re sharing with our network. We know it’s difficult to think and talk like this under these circumstances but how do you lead in a time of crisis like this?

Leadership

Tragedy leaves a void and in that space, people instinctively look to leaders for clarity, strength, and guidance. Now is the time for those who can provide stability, direction, and hope to step forward. Leadership isn’t about having all the answers, it’s about being present with those you lead, it’s about showing up, creating structure amidst chaos, and helping others find a way through.

Communication

People want to communicate in a crisis. They want information and an outlet to communicate with others. Provide an opportunity for communication as quickly as possible while balancing the need to have the RIGHT information. Even just a note saying you are paying attention and thinking about the issue goes a long way.

Routine and Structure

We are creatures of habit, and in times of crisis, structure and routine can be incredibly grounding. Routine helps ease anxiety and create a sense of normalcy when everything feels uncertain. The tragedy our state experienced this weekend has shaken us all — it knocks the wind out of you and forces reflection on how we spend our time and what truly matters. As we grieve and process, offering stability to those around us can be a quiet but powerful act of leadership. We can create structure and move forward without ever diminishing the weight of what’s been lost.

Reflection & Productive Action

Open any social media platform today, and you’ll see countless ways people are stepping up to support one another in times of crisis. In this digital age, our ability to connect, rally, and respond has never been greater. After a tragedy, part of the healing process is turning grief into action. That might mean contributing to a fund for victims, or it could mean creating meaningful opportunities for others to engage, give back, and help build a better world. Taking action — no matter how small — is often what helps move us from helplessness to hope.

-Kirsten Kukowski and Kristen Sheehan, K2 Partners

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