MAKING THE CLIMB EASIER
Meet K2 & CO
K2 and Co. is a WBENC-certified
woman-owned public relations firm helping companies and organizations achieve transformational outcomes.
The K2 Way
K2 & Co is a Minnesota based public relations firm armed with experience and determination. We serve with the motto of “get to yes.” We view our work as a partnership and a K2 quality work product goes above and beyond expectations of our clients.
Our years of experience in Washington, D.C. and state capitals across the country help us deliver and we will always make the climb to your goals easier.
Your priorities and needs deserve 24/7 high intensity attention, and with that – a calm, confident energy. With K2, you’ll never worry about getting to the next step or finding a solution that works. We’ll conquer all the necessary steps and tackle the small details, providing innovative ideas and effective results. We view our work as a partnership, and a K2 quality work product goes above and beyond the expectations of our clients.
We achieve transformational outcomes through public relations, public affairs,
strategic communications and fundraising and development.
Winning at the ballot box, in the legislature, or in the media by engaging people who care about you to talk about you. We bring success starting from the ground up and ending with strategic or broad-based support vital to accomplish your objectives.
Managing hundreds of events from large 1000+ person galas to small house parties or fundraising events. Events take an intense attention to detail with a big picture view and K2 has the experience to ensure everything goes smoothly.
We worked with a national issue advocacy organization to build support for crime victims’ rights in two strategically important states in the upper Midwest. The cause had won overwhelming public support via a ballot initiative years before, but support had frayed, good will had dried up, and negative attention from the media and powerful interest groups threatened to derail the entire initiative nationally. We were faced with a difficult task, but we got to work immediately by identifying and assessing the best strategies to build public support and recruit long-term allies that could lend their voice to the cause. Through careful and strategic cultivation over a period of months, we found diverse advocates, recruited them to join the cause, and strategically dispatched them to build more public support. As with any successful public affairs endeavor, we started from the ground up and ultimately built a robust and durable coalition to support the initiative. Where others failed, we were successful because of our persistence, outside the box strategic thinking, and relationship-building skills vital to winning support for an important cause in a challenging environment.
K2 works with Center of the American Experiment, a non profit think tank based in Minnesota. We have worked with this non-profit for eight years managing their development operations. Fundraising goes well beyond just calling a prospective donor asking for money – it is working with the nonprofit to develop steps to engage donors, manage the gifts donors make and retain their support. A well run development program does not ignore the unseen fundraising work.
The development program consists of writing and executing an annual strategic plan, regular mailings to members and prospective members, database management, development committee management, principle call and prospective donor outreach, membership outreach and donor retention, direct mail marketing program, and planning and executing two major events a year. Our work has been transformational for this organization because we have a seat at the table and have set processes up for long-term growth and sustainability.
K2 works with WSB – an engineering firm with a strong footprint in several states across the country – on corporate content creation, developing thought leadership pieces and telling their story to clients, media and the public. WSB specializes in transportation, construction, community relations, environment, energy and technology.
K2 provides several services to WSB in collaboration with their marketing and communications team including writing, editing, strategic communication consulting, media training, pitching press and storytelling services. Engineering and design can be a complex topic, and we help tailor messages to their targeted audiences in creative ways that elevate their expertise and brand.
© K2 & CO | All Rights Reserved // 314 N 1st Ave, Suite 300, Minneapolis, MN 55401