A Look at the Mike Vrabel Scandal – When Clumsy Communications Makes a Crisis Worse
My dream job since high school? Head of public relations for the New England Patriots, combining my love of communications with my love for my favorite football team. But after the last few weeks of watching the Mike Vrabel affair scandal unfold, I can tell you that...
Meet Georgia Brucato
My name is Georgia Brucato, and I was born and raised in Boston. I have been surrounded by politics since before I can remember and have been working on political campaigns since I was a freshman in high school. My first memory in the political world is when I joined...
Can You Have It All?
Can you have it all? If you want to try, are you a feminist or an anti-feminist? A liberal or a conservative? That discussion has been all the rage lately with the White House’s Karoline Leavitt making waves in her 9th month of pregnancy at the Turning Point USA’s...
A 2026 Check-In: Are Your Systems Actually Working?
The organizations that win aren’t the ones with the best ideas. They’re the ones with the best systems to execute them. At K2, we’re in the trenches every day. Campaign communications means managing hundreds of media lists across print, radio, and digital. It’s social...
Why Strong Association Management Systems Make Audit Season Easy
When you do things right on the front end, an audit isn’t something to fear—it’s something to be proud of. As tax season approaches, many nonprofits and associations feel a familiar sense of stress when they hear the word audit. At K2, it’s the opposite. Because we...
The Balance Between AI and Authenticity: What We’re Seeing and Hearing
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
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