How Consuming & Understanding Diverse Voices in Media Drives Effective Public Affairs Campaigns
Whether you’re watching MSNBC or Fox News, or reading the Huffington Post or the Washington Examiner, there are cries across the political spectrum that America is becoming more and more polarized. Part of that polarization, whether fully real or sensationalized for...
From Being a Volunteer to Managing Volunteers
As volunteer month comes to a close, I have been thinking back to the many volunteer experiences I have had personally over the years and the many volunteers I have worked with and encountered. I grew up as the youngest of 5 and one thing I think about often is how...
Part 3 – Gala Planning Pitfalls: Great idea → Money Pitfalls
In the final part of our blog series on discussing potential pitfalls that could happen when planning a gala, we will discuss a unique deadline you should set for your group and the budget. If you haven’t noticed already, many of these challenges all line up with one...
Part 2 – Gala Planning Pitfalls: Menu and Audio-Visual Pitfalls
Fish, chicken or beef - too many options! In the first part of our three-part blog series on gala planning pitfalls, we covered contract negotiations and the importance of knowing exactly what is part of your contract versus what would be considered additional fees....
Third Time’s a Charm: Persistence is Key in Media Relations
We want your success to be in the headlines, and in order to do that, K2 conducts extensive research and outreach to media outlets no matter the topic or location. As I pitch interview requests, op-eds, and seek responses from reporters, I've quickly learned that it's...
The GOP Presidential Primary – Why K2 Got in the Arena
Presidential politics is a beast unlike anything most people have experienced. In terms of actionable work load, speed of work, and emotions, it's like the week leading up to the Super Bowl for those who enjoy sports or the week of your annual corporate conference,...
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