by Allison Housley | Jun 12, 2026 | Public Relations, Social Media News
I am not usually someone who gets emotionally worked up over an app icon. And yet, here we are. When Spotify updated its look, the internet had plenty to say, and honestly, I agreed with a lot of it. When I first saw the icon, I thought the app was still downloading....
by Kristin Collins | Jun 2, 2026 | Social Media News
Writing a blog takes time, which is why it shouldn’t just sit on your website for a few days before disappearing into the background. One blog can turn into multiple social media posts if you know how to pull different ideas from it. A lot of businesses treat blogs...
by Georgia Brucato | May 30, 2026 | Social Media News
Think about the last time you were scrolling through your feed. What actually made you stop? It probably was not the perfectly polished, professional announcement or the giant block of text that looks like a homework assignment. More likely, it was something that felt...
by Allison Housley | May 11, 2026 | Social Media News
For a long time, social media strategy was treated like a checklist. Define your goals. Know your audience. Choose your platforms. Create content. That thinking is not wrong. It is just incomplete. The bigger shift is how people are actually seeing content now. Feeds...
by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Brittany Yanick | Mar 27, 2026 | Politics, Social Media News
It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...
