by Allison Housley | May 7, 2025 | K2 News, Public Relations, Social Media News
Two years ago, I left the nonprofit world to join K2 & Company, and to be honest, I wasn’t totally sure what to expect. I knew I was walking into a faster-paced environment with a bigger variety of projects and clients, but I don’t think I realized just how much...
by k2company | Apr 7, 2025 | Social Media News
In today’s digital landscape, social media has become an essential tool for businesses looking to build their brand, engage with customers, and drive sales. However, simply having a presence on social media isn’t enough—you need a well-thought-out strategy to make the...
by Allison Housley | Mar 20, 2025 | Social Media News
If you’ve been on social media in the last decade, you’ve used hashtags. They were once the ultimate tool for getting your content discovered, organizing conversations, and even launching entire movements (#ThrowbackThursday, anyone?). But in 2024, the question needs...
by k2company | Jan 9, 2025 | Social Media News
How many accounts is too many accounts? So many of our clients absolutely need to have social media accounts, that at times it can feel all consuming. Juggling different formats and styles and character counts becomes a job in and of itself – we should know...
by k2company | Nov 25, 2024 | Public Relations, Social Media News
If you’re on TikTok, you’ve probably seen Cecily and Samantha Bauchmann’s pajama controversy and like me, you’re eating it up. This entire situation is a masterclass in how not to handle a crisis. If you haven’t heard of this yet, Cecily and Samantha’s newly launched...
by k2company | Oct 7, 2024 | Philanthropy, Social Media News
Social media is a vital tool for nonprofits to spread their message and engage with their audience. Your organization can amplify its mission and connect with supporters in real-time by using platforms like Facebook, Instagram, Twitter, and LinkedIn. Why is social...
