by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Brittany Yanick | Mar 27, 2026 | Politics, Social Media News
It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
by Camryn Gledhill | Mar 2, 2026 | Public Relations, Social Media News
Organic media is no longer an option for campaigns and businesses. Overly scripted and highly polished content simply doesn’t perform the way it once did. Social platforms have shifted dramatically in recent years, with algorithms constantly changing to reward...
by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
by Allison Housley | Aug 1, 2025 | Public Relations, Social Media News
We all know and have seen how things spread on social media. There’s no doubt about its power, and when something really takes off, there is, quite frankly, no way to stop it. For the tech company Astronomer, a personal moment at a concert became a viral sensation for...
