by k2company | Jan 23, 2023 | K2 Team
Hello! My name is Callie Broughton, and I am from Clearwater, Minnesota. I am currently a senior at the University of Minnesota-Twin Cities. I am majoring in media and information with a minor in management with a marketing emphasis. My main focus area is public...
by k2company | Dec 27, 2022 | Uncategorized
Spotify Wrapped is an annual December tradition for many music lovers, and it’s also an effective marketing campaign that continues to grow in impact every year. For those still using Apple Music and Pandora, Spotify Wrapped is a feature that allows users to see...
by k2company | Dec 19, 2022 | Uncategorized
At K2, our team runs hundreds of events from ice fishing, to small luncheons, to large galas for nonprofits. As is the case with most events, ‘all hands on deck’ is necessary to ensure smooth operations. I volunteered my time for one of the events our team ran...
by k2company | Nov 22, 2022 | Uncategorized
As 2022 begins to wind down, this is the time when non-profits should start thinking about a communications plan for 2023. The first step is to reflect on the current year. You can’t begin to create an effective plan for the next year without first measuring the...
by k2company | Sep 26, 2022 | K2 Team, Politics
A lot has been made in the last several election cycles about polling and its reliability. FiveThirtyEight famously said in 2016 that Hillary Clinton had an 85% chance of winning the Presidency before Trump shocked everyone and proved the polls wrong. It led a lot of...
