by Allison Housley | Jul 22, 2026 | Social Media News
For many organizations, social media starts with a simple question: what are we posting this week? A Content Calendar Is Not the Whole Strategy A content calendar can keep a page active. Scheduling tools can help a busy team stay organized. Regular posting can make...
by Allison Housley | Jun 12, 2026 | Public Relations, Social Media News
I am not usually someone who gets emotionally worked up over an app icon. And yet, here we are. When Spotify updated its look, the internet had plenty to say, and honestly, I agreed with a lot of it. When I first saw the icon, I thought the app was still downloading....
by Allison Housley | May 11, 2026 | Social Media News
For a long time, social media strategy was treated like a checklist. Define your goals. Know your audience. Choose your platforms. Create content. That thinking is not wrong. It is just incomplete. The bigger shift is how people are actually seeing content now. Feeds...
by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
