by Allison Housley | May 11, 2026 | Social Media News
For a long time, social media strategy was treated like a checklist. Define your goals. Know your audience. Choose your platforms. Create content. That thinking is not wrong. It is just incomplete. The bigger shift is how people are actually seeing content now. Feeds...
by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
by Allison Housley | Dec 22, 2025 | K2 Team
There’s nothing like the beginning of a new year. It’s a chance to reset, start fresh, and look ahead with renewed energy. Even if you’re not big on rigid New Year’s resolutions, January has a way of offering a clean slate and a natural pause to reflect on what...
