by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
by Allison Housley | Dec 22, 2025 | K2 Team
There’s nothing like the beginning of a new year. It’s a chance to reset, start fresh, and look ahead with renewed energy. Even if you’re not big on rigid New Year’s resolutions, January has a way of offering a clean slate and a natural pause to reflect on what...
by Allison Housley | Aug 28, 2025 | Public Relations
Website clicks are among the most important data that people use to measure success online. It goes without saying that this data is essential to track user activity and that this data drives many decisions. If you are a company, business, or organization to relies...
by Allison Housley | Aug 1, 2025 | Public Relations, Social Media News
We all know and have seen how things spread on social media. There’s no doubt about its power, and when something really takes off, there is, quite frankly, no way to stop it. For the tech company Astronomer, a personal moment at a concert became a viral sensation for...
by Allison Housley | Jul 10, 2025 | Social Media News
Back in March, we asked ourselves the question, “Are hashtags are thing of the past?” Further research has led us to believe that it may be the case. The era where a long string of hashtags guaranteed reach is fading, replaced by smarter algorithms that prioritize...
