by Allison Housley | May 16, 2025 | Public Relations
The media world moves fast. Stories break by the minute, inboxes are packed, and attention spans are short. In that kind of environment, sending one strong pitch and hoping for the best just doesn’t cut it. The real wins come from building relationships with reporters...
by Allison Housley | May 7, 2025 | K2 News, Public Relations, Social Media News
Two years ago, I left the nonprofit world to join K2 & Company, and to be honest, I wasn’t totally sure what to expect. I knew I was walking into a faster-paced environment with a bigger variety of projects and clients, but I don’t think I realized just how much...
by Allison Housley | Mar 20, 2025 | Social Media News
If you’ve been on social media in the last decade, you’ve used hashtags. They were once the ultimate tool for getting your content discovered, organizing conversations, and even launching entire movements (#ThrowbackThursday, anyone?). But in 2024, the question needs...
by Allison Housley | Sep 11, 2024 | K2 News, K2 Team
K2 & Co. is seeking a skilled communications and government affairs professional to join our firm’s public affairs team. K2 is a rapidly growing women-owned small business, dedicated to serving clients in the areas of public relations, public affairs, strategic...
by Allison Housley | Mar 31, 2024 | Public Relations, Social Media News
Creating engaging Facebook ads requires a delicate balance of persuasive copywriting and visually captivating design. In today’s digital world, where attention spans are fleeting and competition is fierce, mastering the art of crafting compelling ad content is...
