by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
by Allison Housley | Dec 22, 2025 | K2 Team
There’s nothing like the beginning of a new year. It’s a chance to reset, start fresh, and look ahead with renewed energy. Even if you’re not big on rigid New Year’s resolutions, January has a way of offering a clean slate and a natural pause to reflect on what...
by Allison Housley | Aug 28, 2025 | Public Relations
Website clicks are among the most important data that people use to measure success online. It goes without saying that this data is essential to track user activity and that this data drives many decisions. If you are a company, business, or organization to relies...
