by Allison Housley | Aug 1, 2025 | Public Relations, Social Media News
We all know and have seen how things spread on social media. There’s no doubt about its power, and when something really takes off, there is, quite frankly, no way to stop it. For the tech company Astronomer, a personal moment at a concert became a viral sensation for...
by Allison Housley | Jul 10, 2025 | Social Media News
Back in March, we asked ourselves the question, “Are hashtags are thing of the past?” Further research has led us to believe that it may be the case. The era where a long string of hashtags guaranteed reach is fading, replaced by smarter algorithms that prioritize...
by Allison Housley | Jun 5, 2025 | Public Relations
The media world moves fast. Stories break by the minute, inboxes are packed, and attention spans are short. In that kind of environment, sending one strong pitch and hoping for the best just doesn’t cut it. The real wins come from building relationships with reporters...
by Allison Housley | May 30, 2025 | Events, Public Relations
Hosting a successful event requires careful planning. But ensuring people show up, stay engaged, and leave with a clear understanding of your brand? That takes strategic communications. At K2 & Company, we recently partnered with a healthcare client on their...
by Allison Housley | May 7, 2025 | K2 News, Public Relations, Social Media News
Two years ago, I left the nonprofit world to join K2 & Company, and to be honest, I wasn’t totally sure what to expect. I knew I was walking into a faster-paced environment with a bigger variety of projects and clients, but I don’t think I realized just how much...
