by k2company | May 3, 2023 | Public Relations, Social Media News
In all forms of marketing communications, “Millennials” is a buzz word. Millennials, born between 1981 and 1996 (ages 27 to 42), are collaborative, optimistic and college-educated. But, marketers have a new audience to talk to. Generation Z. This generation, born at...
by k2company | May 1, 2023 | Public Relations, Social Media News
Did you know there is a free and easy way to bring people to your business or organization’s website? Search Engine Optimization is essential to improving your online visibility. In addition, you can attract organic traffic and gain a competitive advantage in your...
by k2company | Apr 26, 2023 | Politics, Public Relations
Don’t become the story. I’m pretty sure they taught this in Public Relations 101. It’s common sense to any professional who works behind the scenes with press. As someone who spent several years in the Minnesota House as a press secretary and now helps clients...
by k2company | Apr 19, 2023 | Public Relations, Social Media News
It’s one of the oldest forms of communication in books and is still widely used today to engage audiences and convey important messages. It’s arguably one of the most effective tools for creating an emotional connection with your audience. We, of course, are talking...
by Kirsten Kukowski | Apr 11, 2023 | K2 News, Politics, Public Relations
In most places across the country, spring has sprung (it’s hit or miss here in Minnesota), and that means many state legislatures have hit their session stride. Coming off the heels of the unusual midterm elections in November 2022, we’ve seen likewise...
by Kirsten Kukowski | Apr 7, 2023 | Public Relations
In the digital age, more organizations and companies are interested in growing their brand on the internet via websites and social media platforms. Whether you’re a large or small company, there’s a lot of different ways to grow your social media following and elevate...
