Did you know there is a free and easy way to bring people to your business or organization’s website? Search Engine Optimization is essential to improving your online visibility. In addition, you can attract organic traffic and gain a competitive advantage in your industry. It’s a no-brainer! With just a modest investment in developing the best SEO practices for your website, you can increase your chance of success Here are some basics to help you get started.

  1. Identify and utilize keywords and phrases — Use keyword research tools to find the most relevant keywords for your content (Google Keyword Planner, Semrush, Moz Keyword Explorer).
  2. Be strategic with keywords — Use your keywords strategically throughout your content (title, headings, subheadings, URL, meta description, and throughout).
  3. Create high-quality content — Search engines prioritize content that is relevant and helpful to users. Focus on creating high-quality engaging content that provides value. Your content should be more than 300 words.
  4. Include internal and external links — Use internal links to link to other relevant pages on your website and external links to provide additional or support information.
  5. Use SEO-friendly URLs — Use concise URLs that include your target keywords. Use hyphens to separate words for better readability.
  6. Update your content: Regularly update and improve your content so that it remains accurate and relevant to your target audience. Search engines value updated content, which can help improve your SEO rankings over time.

Remember, SEO is an ongoing process. It’s important to monitor your results and make adjustments when necessary. You will learn as you go, and what works best might just surprise you! The investment will pay off, we’re sure of it! Following these quick and easy steps can help you create content that is SEO-friendly and drives organic (and free) traffic to your site.

If you’re looking to get beyond SEO basics, contact us at K2 today. We’re in the business of finding creative solutions to any problem.