Elon Musk’s “X” Rebrand is a Departure from Branding Fundamentals
In the realm of business and innovation, few figures draw attention like Elon Musk. His groundbreaking ventures with SpaceX, Starlink, Tesla, and now X, formerly known as Twitter, have redefined industries. Some pin him as a genius, others think he’s living in a...
Let’s Keep the Momentum Going Through Election Day!
Now, that your campaign is launched and you are well underway. You might be asking, how do we keep the campaign momentum going through Election Day? That’s a great question you should be asking and something that K2 can help with. Here’s how we like to envision it:...
Meet Katie Bohm
My name is Katie Bohm, and I am so excited to join K2 as their newest Communications Intern. I’ve always had a passion for politics and community outreach, so this position will grant me the perfect opportunity to work with my interests. Leading up to my position at...
The Power of Voter’s Stories
My time working in politics has taught me that stories are one of the most powerful ways to communicate ideas and show why people should care. From meeting immigrants from Vietnam and Russia, to talking to iron workers, to talking to parents, every voter has a story...
How and Where to Get Your Company in Front of Lawmakers?
Love it or hate it, politics is a part of doing business nowadays. The climate of business changes readily with the news of the day whether it’s a shift in the interest rates or something as simple as a bill or slate of bills making their way to the floor of Congress....
Why It’s More Important To Teach More Women Campaign Communications
There aren’t enough women running for office. Full stop. The bruising campaigns filled with drama and mud slinging. The whole “who would you rather have a beer with;” politicos and voters alike have helped make political campaigns a “man’s sport.” If you are a career...
© K2 & CO | All Rights Reserved // 161 Rondo Avenue Suite 935, St Paul, MN 55103