by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
by Allison Housley | Aug 1, 2025 | Public Relations, Social Media News
We all know and have seen how things spread on social media. There’s no doubt about its power, and when something really takes off, there is, quite frankly, no way to stop it. For the tech company Astronomer, a personal moment at a concert became a viral sensation for...
by Allison Housley | Jul 10, 2025 | Social Media News
Back in March, we asked ourselves the question, “Are hashtags are thing of the past?” Further research has led us to believe that it may be the case. The era where a long string of hashtags guaranteed reach is fading, replaced by smarter algorithms that prioritize...
by Allison Housley | May 7, 2025 | K2 News, Public Relations, Social Media News
Two years ago, I left the nonprofit world to join K2 & Company, and to be honest, I wasn’t totally sure what to expect. I knew I was walking into a faster-paced environment with a bigger variety of projects and clients, but I don’t think I realized just how much...
by k2company | Apr 7, 2025 | Social Media News
In today’s digital landscape, social media has become an essential tool for businesses looking to build their brand, engage with customers, and drive sales. However, simply having a presence on social media isn’t enough—you need a well-thought-out strategy to make the...
by Allison Housley | Mar 20, 2025 | Social Media News
If you’ve been on social media in the last decade, you’ve used hashtags. They were once the ultimate tool for getting your content discovered, organizing conversations, and even launching entire movements (#ThrowbackThursday, anyone?). But in 2024, the question needs...
