by Allison Housley | Jun 12, 2026 | Public Relations, Social Media News
I am not usually someone who gets emotionally worked up over an app icon. And yet, here we are. When Spotify updated its look, the internet had plenty to say, and honestly, I agreed with a lot of it. When I first saw the icon, I thought the app was still downloading....
by Camryn Lueck | Jun 10, 2026 | Public Relations
National news cycles can often seem loud, contentious, and disconnected from the average voter. Through that noise, local news still remains one of the most powerful and often overlooked drivers of sustaining informed and engaged communities and voter turnout. While...
by Kirsten Kukowski | May 28, 2026 | Public Relations
I’m regularly asked to discuss media trends, how media is polarized, what that means for our Democratic system and how the political world operates accordingly. The short answer: the media is polarized because the country is polarized. Chicken or egg? It’s hard to...
by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
by Camryn Lueck | Mar 2, 2026 | Public Relations, Social Media News
Organic media is no longer an option for campaigns and businesses. Overly scripted and highly polished content simply doesn’t perform the way it once did. Social platforms have shifted dramatically in recent years, with algorithms constantly changing to reward...
