by Kirsten Kukowski | Apr 5, 2023 | K2 News, Public Relations
The terms business and brand are synonymous these days. Each business is trying to elevate its brand to put itself at the top of the conversation and apart from the competition. It’s a lot easier said than done and most times people are so busy running their...
by Kirsten Kukowski | Apr 3, 2023 | Public Relations
In communications, sometimes the key to a successful campaign can come down to one thing: timing. Yes, there are a number of ways to run a successful campaign that generates positive and meaningful results. However, it’s often the perfect storm of timing paired with...
by Kirsten Kukowski | Mar 29, 2023 | Public Relations, Social Media News
Social media has become an indispensable tool for businesses and individuals to promote themselves and their services. However, with the increasing number of users and the amount of content on social media platforms, it has become difficult to get noticed and to stand...
by Kirsten Kukowski | Mar 15, 2023 | K2 Team, Public Relations
Being thrown into the world of public relations is like a child learning how to ride a bike. It will take time to get up and balance, you will fall down, and eventually, you will succeed. Public relations is a field unlike any other. When you are the backbone to a...
by Kirsten Kukowski | Feb 16, 2023 | K2 Team, Public Relations
This internship with K2 & Co. was my first ‘big girl job’ and I spent the last 10 months learning everything I can from discovering how to build social media calendars to effectively drafting opinion editorials for national news channels. The team here at K2 has...
by Kirsten Kukowski | Feb 15, 2023 | K2 Team, Public Relations
This year’s Super Bowl was the third most watched TV program ever with 113 million viewers! There’s something for everyone, the game, the halftime show, the party, or the commercials… Companies invest a staggering amount of time and money into these...
