The Minnesota Legislature is Wrapped: The Intrigue, the Drama & What’s Next
On June 9, the Minnesota Legislature wrapped up their work for the year in a one-day special session, and it felt like lawmakers went out on a bit of a whimper after all the drama that got us here. If you recall, the session started with a tied House, a House DFL...
The Art of Conservative Pitching
Given how diverse the media landscape is, understanding how to effectively communicate with different audiences is essential when reaching out to conservative media outlets. Whether you're an advocate, a business leader, or a public relations professional like us,...
Introducing Kara Howey
My name is Kara, and I am thrilled to join K2 & Company as a Communications Specialist in the Political Communications department, helping our clients broaden their influence and strengthen their public profile. Additionally, I will keep clients informed about...
Summer Slowdown? Not This Year.
Summer is my favorite time of year, and most people see it as an opportunity to relax, get outside, and thaw from months of frigid winter, at least across the Midwest. As a result, it's a time when a lot of people start slowing down. Between summer Fridays, weekend...
Where Was K2 & Company Last Cycle?
In 2023, we expanded our Political Department to help fill the communications void on Republican political campaigns. We heard from numerous GCs and campaign managers who told us they were struggling to find good communicators to help with candidate messaging, debate...
How to Build Media Partnerships That Last
The media world moves fast. Stories break by the minute, inboxes are packed, and attention spans are short. In that kind of environment, sending one strong pitch and hoping for the best just doesn’t cut it. The real wins come from building relationships with reporters...
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