Implementing Smart SEO for Social Media Success
Back in March, we asked ourselves the question, “Are hashtags are thing of the past?” Further research has led us to believe that it may be the case. The era where a long string of hashtags guaranteed reach is fading, replaced by smarter algorithms that prioritize...
Summer Refinement Isn’t Just For Beach Bods, It’s Refinement Season
You see the ads all the time, come spring: refine what you’ve got and be ready, beach bod-ready in time for summer. While most think of June, July, and August as the time to get back on your New Year's resolution to be fully engaged in all the fun these warmer months...
Leading In Crisis, It’s Messy But Necessary
No one knows what to do when the unthinkable happens. This tragedy is heartbreaking, terrifying, and deeply disorienting. In moments like this, it’s hard to know how to grieve, how to talk about it, or how to begin moving forward. As leaders, we have a responsibility...
Grief & Hope in Minnesota: An Advocacy Update from K2 & Co.
Last week, I joined the Minnesota Chamber of Commerce for their annual fly-in in Washington, D.C. We spoke to our congressional delegation about reconciliation, efforts to support businesses, and asked questions about how their work was supporting our clients’...
Midwest Data Centers: Growth, Sustainability, and the Minnesota Model
Data center development is accelerating across the Midwest as states seek to capture the economic benefits of this critical infrastructure while balancing environmental and community priorities. The region’s central location, affordable land, and energy resources have...
How Purple Wisconsin is Shaping National Conversations on Policy & Politics
“It’s easy to be the parent who says we’re going to Disney World. It’s hard to be the parent who says we can’t afford that.” ~ Senator Ron Johnson. Sen. Johnson was discussing his opposition to the reconciliation bill, aka “One Big Beautiful Bill.” The reconciliation...
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