From Galas to Game Night: How Mahjong Gets the VIP Treatment
At K2, we live and breathe details, community, and creative execution. Whether we’re producing a 400-person fundraising gala or coordinating a corporate retreat, we know one thing for sure: It’s the little things that take an event from simply “done” to truly...
Most Nonprofits Don’t Struggle with Throwing a Beautiful Gala
They struggle with raising real money from it. Here are the biggest pitfalls I see over and over. Obsessing over décor instead of donors.I’ll be the first to say that ambiance, thoughtful program design, and those subtle touches that elevate a room absolutely matter....
My Weekend as an Honorary Part of K2 Events Team
Last month, I took a break from the campaign trail, endless cups of coffee, and too many Zoom calls to count to try my hand at something a little more…Minnesotan. Ice fishing. While it’s a way of life in the Land of 10,000 Lakes, this southern boy who gets scared of...
What It’s Like Pitching Media in a Fast News Cycle
Pitching media in a fast news cycle feels a little like trying to have a meaningful conversation in the middle of a crowded room. Everyone is talking at once, the topic changes every few minutes, and the second you think you’ve found the right moment to jump in,...
What Impact Looks Like When Strategy Meets Execution
At K2, when we are all working on many projects and clients, there’s no single metric that defines a successful year. Sometimes it’s a moment when a story finally lands. Sometimes it’s a policy that never moves forward because the right voices showed up at the right...
Without A PR Strategy For Your Events, You’re Lighting Money on Fire
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
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