Without A PR Strategy For Your Events, You’re Lighting Money on Fire
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
International Women’s Day
K2 is a few months into year 9. We have come so far and learned so much, it’s hard and easy to believe at the same time. Neither of us have an MBA but we’ve definitely earned one through our blood, sweat and tears over these years. We do the work, we train...
How To Avoid Making The Front Page
The royal family is frequently featured on the front pages of tabloids – reporters, talking heads and the average viewer spends time dissecting every aspect of their personal lives, official travel, or even gossiping about minor controversies. How do they tackle...
Don’t Get Tired of Winning – Why GOP Candidates Need More Discipline Than Ever
A wide-open southern border. Weakness on the world stage highlighted by the devastating withdrawal from Afghanistan that left 11 Marines, 1 Soldier and 1 Sailor dead. Rising prices that made families choose between putting food on the table and gas in the car. Joe...
Minnesota is Back in Business – Now What?
A DFL legislator boycott, a handful of Supreme Court cases, and countless new stories later - we made it! House Republicans and Democrats finally struck a power sharing deal. Now that it’s back to business as usual in St. Paul,...
What To Expect at the Wisconsin Capitol? The Top Issues We are Tracking in 2025
Wisconsin set the stage over the last decade as one of the first to implement conservative-leaning policies in areas like collective bargaining and school choice; however, with the progressive-leaning, Democrat-controlled neighbors of Minnesota, Illinois, and...
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