K2 Latest News

Leading In Crisis, It’s Messy But Necessary

No one knows what to do when the unthinkable happens. This tragedy is heartbreaking, terrifying, and deeply disorienting. In moments like this, it’s hard to know how to grieve, how to talk about it, or how to begin moving forward. As leaders, we have a responsibility...

Grief & Hope in Minnesota: An Advocacy Update from K2 & Co.

Last week, I joined the Minnesota Chamber of Commerce for their annual fly-in in Washington, D.C. We spoke to our congressional delegation about reconciliation, efforts to support businesses, and asked questions about how their work was supporting our clients’...

The Art of Conservative Pitching

Given how diverse the media landscape is, understanding how to effectively communicate with different audiences is essential when reaching out to conservative media outlets. Whether you're an advocate, a business leader, or a public relations professional like us,...

 

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