Unique User Demographics Across Social Media Platforms
Social media platforms are an essential part of our lives, especially us marketers. They connect people from all walks of life, across essentially all boundaries of geography and cultures. From the trends on Twitter to captivating videos on Tik Tok, to the daily grind...
What a Zombie Apocalypse in the Birthplace of America Teaches us About Interview Preparedness
How does a conversation go from a mistaken text about a walking tour in the birthplace of America to talking about a potential Ben Franklin zombie apocalypse? Well, it all started when I recently had the opportunity to visit Philadelphia for the first time to give a...
Can Threads Live Among the Social Media Giants?
Can Meta’s new Threads app live among the well-established social media giants? Let’s talk about it. Most of us in the marketing and communications world are having a hard time not talking about Threads, the newest app by Meta, the umbrella company of the longtime...
3 Tips to Keep Registration Running Smoothly
Event registration is a crucial process that can significantly impact the success of your event. To ensure a smooth and hassle-free experience for both event planners and guests, it’s important to be organized, provide simple clear instructions and utilize the right...
Meet Hallie Balch
Hi there! I’m Hallie (pronounced Hal-Lee 🙂) and I’m so excited to be joining the K2 team! My passion for politics and knack for effective communication has led to nearly six years working in the field and I love the challenges that new candidates and races bring to...
Silent Auction Series – Part Three: Promoting Your Silent Auction
In my last two posts I walked you through setting up your silent auction, recruiting helpers, finding items - but all of this will be wasted time and energy if you don’t communicate to a broad audience the items you have to auction off. Remember, your auction is to...
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