Takeaways from Two Years of Political Chaos in Minnesota
Why does everything in Minnesota seem to be unprecedented? Numerous local happenings have dominated international headlines over the past two years, bleeding back into state level politics. For politicos watching the Minnesota legislature and trying to decipher what...
Stop The Scroll: What Makes A Good Social Media Hook?
Think about the last time you were scrolling through your feed. What actually made you stop? It probably was not the perfectly polished, professional announcement or the giant block of text that looks like a homework assignment. More likely, it was something that felt...
Why Does Conservative Media Matter?
I’m regularly asked to discuss media trends, how media is polarized, what that means for our Democratic system and how the political world operates accordingly. The short answer: the media is polarized because the country is polarized. Chicken or egg? It’s hard to...
How We Approach Social Media at K2
For a long time, social media strategy was treated like a checklist. Define your goals. Know your audience. Choose your platforms. Create content. That thinking is not wrong. It is just incomplete. The bigger shift is how people are actually seeing content now. Feeds...
Ten Years in the Small Business Trenches
No class taught this. Kirsten and I just wrapped up another U.S. Chamber of Commerce Small Business Council Spring Meeting in Chicago at the Google HQ with over 40 business owners from all over the country - Washington to Florida and a bunch of states in between. Two...
A Look at the Mike Vrabel Scandal – When Clumsy Communications Makes a Crisis Worse
My dream job since high school? Head of public relations for the New England Patriots, combining my love of communications with my love for my favorite football team. But after the last few weeks of watching the Mike Vrabel affair scandal unfold, I can tell you that...
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