Now Hiring: Association Management Account Executive
Location: Hybrid (St. Paul, MN)Type: Full-Time About K2 & Co. K2 & Co. is a growing public affairs, fundraising, events, and association management firm that helps organizations thrive through strategic leadership, operational excellence, and exceptional...
Why Political Interviews Are About More Than TV Ratings
Political interviews are about more than TV ratings. When candidates, campaigns, or thought leaders prepare for an interview, it is easy to focus on how many people will be watching. A prime-time appearance on a major cable news network may attract millions of...
If Google Apps and Spotify Can Confuse Us, Your Brand Can Too
Small brand changes can create big confusion. From Spotify’s updated look to Google’s app icons, this blog explains why consistency matters and how brands can evolve without losing recognition.
Why Local Media Still Matters in a National News Cycle
National news cycles can often seem loud, contentious, and disconnected from the average voter. Through that noise, local news still remains one of the most powerful and often overlooked drivers of sustaining informed and engaged communities and voter turnout. While...
Ten Years In, K2 & Co. Is Still Doing PR Differently
In 2016, K2 & Co. set out to build the kind of firm there wasn’t enough of: one that moves faster, thinks strategically and ties communications directly to outcomes. The firm’s roots come from politics, campaigns and public affairs, and that discipline still...
How to Turn One Blog Into Five Social Media Posts
One blog should not be a one-and-done piece of content. With the right approach, a single post can become a LinkedIn update, quote graphic, carousel, X post, or conversation starter.
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