Small Business Leaders: Are You Ready to Make Headlines?
For small business leaders, opportunities to tell your story can come at any moment. When that moment comes, being prepared matters. Last week, I had the opportunity to join members of the U.S. Chamber of Commerce’s Small Business Council for its annual fall meeting...
How Smart Data Drives Effective Public Affairs Campaigns
I’ve worked in public affairs and politics for longer than I care to admit, and a lot of work in politics is instinct driven. What will motivate voters to go to the polls? What issues will move a lawmaker in their district? What relationships and outside forces have...
How to Turn a Busy Season Into a Clear Communications Plan
I love a good folder system. Give me a color-coded calendar, a clean task list, and a shared document with clear sections, and I am happy. Maybe that makes me a communications nerd, but when you are juggling newsletters, social media, website updates, events, media...
Learning Communications Beyond the Classroom
There’s a big difference between learning communications in a classroom and practicing it with real clients. In class, you can learn about messaging, audiences, public relations, and communications strategy. You can write a press release or create a communications...
Curiosity Killed the Cat, Not the Intern
In any industry, the difference between the intern who wants to take on more, to learn more, to expand their horizon and the one that doesn't can be boiled down to one fundamentally necessary trait: curiosity. Still, there’s a funny thing about curiosity when you’re...
You Don’t Have to Do It All Yourself
After spending years working with associations, nonprofits, members, boards, volunteers and events, one thing I’ve learned is that small organizations often have some of the biggest missions — and some of the smallest staffs. I’ve also learned that the people working...
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