Don’t Let the Small Stuff Get in the Way of the Big Stuff: A Guide to Executing Record-Breaking Fundraising Revenue
As we head into peak gala and fundraising season, calendars are filling quickly with planning meetings, sponsorship outreach, and event logistics. For many organizations, this time of year can feel overwhelming — endless decisions, tight timelines, and pressure to...
The Importance of Organic Media
Organic media is no longer an option for campaigns and businesses. Overly scripted and highly polished content simply doesn’t perform the way it once did. Social platforms have shifted dramatically in recent years, with algorithms constantly changing to reward...
From Galas to Game Night: How Mahjong Gets the VIP Treatment
At K2, we live and breathe details, community, and creative execution. Whether we’re producing a 400-person fundraising gala or coordinating a corporate retreat, we know one thing for sure: It’s the little things that take an event from simply “done” to truly...
Most Nonprofits Don’t Struggle with Throwing a Beautiful Gala
They struggle with raising real money from it. Here are the biggest pitfalls I see over and over. Obsessing over décor instead of donors.I’ll be the first to say that ambiance, thoughtful program design, and those subtle touches that elevate a room absolutely matter....
My Weekend as an Honorary Part of K2 Events Team
Last month, I took a break from the campaign trail, endless cups of coffee, and too many Zoom calls to count to try my hand at something a little more…Minnesotan. Ice fishing. While it’s a way of life in the Land of 10,000 Lakes, this southern boy who gets scared of...
What It’s Like Pitching Media in a Fast News Cycle
Pitching media in a fast news cycle feels a little like trying to have a meaningful conversation in the middle of a crowded room. Everyone is talking at once, the topic changes every few minutes, and the second you think you’ve found the right moment to jump in,...
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