K2 & Company Blog

Ideas, insights, and practical perspective from the K2 team on communications, public affairs, fundraising, events, social media, and strategy.

How Smart Data Drives Effective Public Affairs Campaigns

I’ve worked in public affairs and politics for longer than I care to admit, and a lot of work in politics is instinct driven. What will motivate voters to go to the polls? What issues will move a lawmaker in their district? What relationships and outside forces have...

Learning Communications Beyond the Classroom

There’s a big difference between learning communications in a classroom and practicing it with real clients. In class, you can learn about messaging, audiences, public relations, and communications strategy. You can write a press release or create a communications...

Curiosity Killed the Cat, Not the Intern

In any industry, the difference between the intern who wants to take on more, to learn more, to expand their horizon and the one that doesn't can be boiled down to one fundamentally necessary trait: curiosity.  Still, there’s a funny thing about curiosity when you’re...

 

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