Meet Jessica Gale

My name is Jessica and I am thrilled to join K2 & Company as an intern. I will be helping with social media content for a variety of clients. Additionally, I will help our clientele expand their reach and advance their public image. I was born and raised in the...

Planning A Campaign Launch: What Does It Take?

Have you ever woken up and thought “I’m going to launch my campaign for office today?” If you have, give us a call, but unfortunately, it’s just not that simple. Planning a campaign launch requires a lot of moving pieces and A LOT of coordinated strategy between the...

Elevating Your Strategy With Earned Media

Last month, I had the opportunity to attend the American Association of Political Consultants (AAPC) 2024 Pollie Conference in Washington, D.C. and speak on a panel with other experienced political communicators about how you can elevate your strategy through earned...

TikTok: A Powerhouse for Marketing

No matter what haters say, there’s no denying that TikTok is a formidable force. And when I say haters I’m specifically calling out K2 Senior Account Director Justin Giorgio, who wrote this blog: The Case Against TikTok, As I See It. My rebuttal is below, but first,...
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