Another year down! We made it, folks. Congratulations on getting through 2025. It was a year that demanded agility, patience, and more than a few course corrections as organizations navigated an ever-changing communications, political, and digital landscape.
Throughout it all, our team at K2 & Company spent the year thinking, writing, and advising on the issues we see clients wrestling with every day. Here are the top 10 posts from our blog this year:
Don’t Get Tired of Winning – Why GOP Candidates Need More Discipline Than Ever
A reminder that winning creates responsibility, not complacency. GOP candidates must stay disciplined, focused on results, and consistent in their messaging as the 2026 cycle ramps up—highlighting the importance of strategy over noise.
Minnesota is Back in Business – Now What?
When the Minnesota Capitol finally got back to business, the power-sharing made it an interesting legislative session. The takeaway: in a fast-moving, closely divided Minnesota Legislature, effective advocacy requires urgency, bipartisan coalition-building, and a clear strategy.
Without A PR Strategy For Your Events, You’re Lighting Money on Fire
If you’re investing in an event without a PR strategy, you’re missing a major opportunity. Earned media should be part of every conference or gala—extending your reach far beyond the room and maximizing the return on time, energy, and dollars already spent.
How Nonprofits Can Outsource Association Management Operations
Mission-driven work shouldn’t be slowed down by administrative overload. Nonprofits can strategically outsource association management functions to gain capacity, consistency, and control.
Why Data Centers Need Public Affairs Help Now More Than Ever
Data centers may run behind the scenes, but the scrutiny is now front and center. Communities, regulators, and utilities are asking tougher questions about energy use, permitting, and local impact.
More Does Not Mean Better – Using Your Social Media to Target an Audience
Posting everywhere isn’t a strategy. Focusing on the right platforms for the right audience can save time, sharpen messaging, and drive real engagement.
The Coldplay Cam Crisis and Response
A viral moment could have sunk a lesser brand, but this one didn’t. Remember the Gwneyth Paltrow video? Astronomer turned an unexpected social media crisis into a creative, strategic win.
The Genius We Found at K2: How a New Approach to Teamwork Transformed Our Business
Strong teams don’t happen by accident. K2 adopted a new framework for understanding strengths, roles, and collaboration, and it transformed the way our team works together, runs meetings, and delivers better results for clients.
The Things Nobody Wants to Talk About in Sales: The 12 Months Before You Finally Close Your Needle-Moving Donor
Major donor wins don’t happen overnight. Welcome to the “messy middle” of donor cultivation—the months of follow-up, relationship-building, research, and patience it takes before the breakthrough, yes, and why that unseen work is what makes needle-moving gifts possible.
Public Affairs in an Age of Growing Political Violence
In the wake of tragic violence, including the murders of the Hortmans and the attack on the Hoffmans, there are growing risks facing those who work in public office. We call for unity across the political spectrum and a commitment to civil discourse.
The Hidden Advantage of Hiring a Fundraising-Savvy Event Planner
Great events don’t just run smoothly—they raise money. Pairing event planning with fundraising expertise gives nonprofits a strategic edge, whether it’s protecting ROI, improving donor experience, or finding new revenue opportunities.
Are Hashtags a Thing of the Past? The Rise of Social Media SEO
Hashtags aren’t gone, but they’re no longer doing the heavy lifting. Social platforms now function more like search engines, keywords and captions matter more than ever, and organizations should adapt their social strategy to stay discoverable.