Political Communications at K2 & Company

Winning Campaigns Start With Smart Political Communications

Modern campaigns are not won by chance. They are won with disciplined strategy, rapid response, and communications that cut through the noise. As a national political communications firm, K2 & Company delivers earned media planning, campaign strategy, media monitoring, and real-time message execution that drives results.

From media training and debate preparation to television and radio booking, social media planning and execution, and strategic media relations, our team equips candidates, PACs, and advocacy organizations with the tools they need to compete and win. We also provide political opposition research and rapid response capabilities to ensure campaigns stay ahead of the narrative, not behind it.

Trusted by winning campaigns across the country, we understand how to manage the pressure, pace, and unpredictability of modern politics from launch day through Election Day.

Our Full-Suite of Campaign Communications

Campaign Communications Strategy

We help campaigns define their narrative, sharpen their message, and stay disciplined in fast-moving environments. Our team integrates early and stays embedded through every phase of the campaign.

Earned Media & Media Relations

We secure high-impact earned media at the national, regional, and local levels. Our deep relationships with reporters and producers ensure the right coverage, at the right moment, for the right audience.

Crisis Communications

Campaigns move fast and so do controversies. We provide real-time monitoring of the news and social media platforms, and offer crisis management to protect candidates and keep campaigns on offense.

Rapid Response

On political campaigns, the narrative can shift in minutes. Our rapid response operation will ensure you stay one step ahead and react in real time to breaking news, activity from your opponents, and deliver messaging that defends your candidate or corrects misinformation during live debates.

Media Training & Spokesperson Preparation

We prepare candidates, surrogates, and staff to handle interviews confidently and effectively. From hostile questions to high-profile appearances, preparation is the difference between risk and opportunity.

Social Media Strategy

We help campaigns reach voters where they are. Whether it’s TikTok or Facebook, we help our political candidates reach audiences of different ages on different platforms. We assist with the drafting of social copy to the execution of copy and work to ensure our messaging always aligns with a campaign’s fundraising and paid advertising efforts.

Opposition Research Strategy & Implementation

We support campaigns with political and opposition research that informs messaging, prepares candidates, and strengthens strategic decision-making.

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K2 & Company Campaigns by the Numbers

2025 Impact

300+ national television interviews booked across CNN, FOX News, NewsNation, ABC, and NBC

Dozens of op-eds placed in leading national and regional outlets, including FOX News, Washington Examiner, Washington Times, Daily Caller, RealClearPolitics, Chicago Tribune, Minneapolis Star Tribune, and Milwaukee Journal Sentinel

17 political campaigns, organizations, and coalitions supported

Millions reached through earned and digital media, tens of thousands of emails, thousands of social posts, and hundreds of reporter briefings and interviews

Active work in nine states and Washington, D.C.

Our Approach

Embedded. Strategic. Relentless.

We see ourselves as part of your campaign team. We integrate quickly, build a clear communications plan, and execute with discipline and urgency. Clients always know what is happening, what is coming next, and how each move supports the broader strategy.

Politics does not wait. Neither do we.

Who We Work With

From first-time candidates to presidential campaigns, we bring the same level of professionalism, preparation, and intensity to every race.

Federal, state, and local candidates

PACs and political organizations

Advocacy groups and issue campaigns

Coalitions operating across multiple states

Meet the Political Communications Team

Our political team brings decades of campaign, advocacy, and PAC experience across the country.

Kirsten Kukowski, President and Co-Founder

Kirsten Kukowski is a seasoned communications strategist with experience at the highest levels of national politics, including presidential campaigns and national party leadership. Known for her crisis communications expertise and sharp media instincts, she helps organizations navigate complex, high-pressure environments with clarity and confidence.

Fun fact: She walked onto her college crew team and still lives by her motto, “Get to Yes.”

Brittany Yanick, Vice President of Political Communications

Brittany Yanick is a seasoned political communications strategist who supports candidates and PACs with social media planning, media training, interview preparation, and daily communications operations. With experience on Capitol Hill, at the White House, the RNC, and on a U.S. Senate campaign, she brings a deep understanding of legislative strategy and message discipline to every client she serves.

Fun fact: She grew up as a dancer and runner and would buy a one-way ticket somewhere exotic if she won the lottery.

Preya Samsundar, Senior Communications Director

Preya Samsundar is a seasoned political communications professional with nearly a decade of experience in statewide and national politics. She has worked with state parties, statewide candidates, and national campaigns across the Midwest, developing strategic communications plans, shaping media narratives, and building grassroots and press relationships that deliver results.

Fun fact: She once helped lead national party state response operations during the 2020 Iowa caucuses.

Noah Evans, Communications Director

Noah Evans is a rapid response and strategic communications specialist with experience on presidential, statewide, and battleground campaigns across the country. He has led high-level rapid response operations, managed war room strategy, and shaped media narratives in fast-moving political environments, helping campaigns stay ahead of breaking news and national storylines.

Fun fact: He once spent five months in Tanzania working with a refugee camp.

Political Communications That Win

If you are serious about running a disciplined, competitive campaign and need a communications team that knows how to win in today’s media environment, we are ready.

Recent Blogs

It’s Political Ad Time Again

It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...

My Weekend as an Honorary Part of K2 Events Team

Last month, I took a break from the campaign trail, endless cups of coffee, and too many Zoom calls to count to try my hand at something a little more…Minnesotan. Ice fishing.  While it’s a way of life in the Land of 10,000 Lakes, this southern boy who gets scared of...

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Kirsten Kukowski & Kristen Sheehan

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