Once your campaign is well underway, you have to keep the campaign momentum going through the primary and the general election in 2024.

2024 is a presidential year, which means the stakes are higher than a non-presidential year, but no need to worry. While many candidates are concerned about who is at the top of the ticket in 2024, we help our campaigns work to ensure they are getting their message out to voters across their state or region.

At K2, we work hand-in-hand with our campaigns each and every day to help them gain press coverage and earned media while they are out on the campaign trail. Even though an interview might only last as little as two to three minutes, we can utilize any soundbite and amplify it for voters to learn more about a candidate’s policy positions and why they are running for higher office.

Make no mistake, there’s a lot of work that goes into preparing candidates for television, radio, and print interviews to ensure we are getting our message across – from media preparation to clipping the interview and sharing it – but in the end, it’s one of the most effective ways for candidates to get their message out to donors and voters. Remember, candidates can’t be in every county in one day, especially if you’re running to represent a state like California or Texas, so we have to make the most of every media opportunity we can at the local and national level. To learn more about K2’s services and how we support our political candidates, click here.

-Brittany Yanick