Can Threads Live Among the Social Media Giants?

Can Meta’s new Threads app live among the well-established social media giants? Let’s talk about it. Most of us in the marketing and communications world are having a hard time not talking about Threads, the newest app by Meta, the umbrella company of the longtime...

Communicating with Generation Z

In all forms of marketing communications, “Millennials” is a buzz word. Millennials, born between 1981 and 1996 (ages 27 to 42), are collaborative, optimistic and college-educated. But, marketers have a new audience to talk to. Generation Z. This generation, born at...
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