Is AI In Search Results Helping or Hurting Clicks?
Website clicks are among the most important data that people use to measure success online. It goes without saying that this data is essential to track user activity and that this data drives many decisions. If you are a company, business, or organization to relies...
The Things Nobody Wants to Talk About in Sales: The 12 Months Before You Finally Close Your Needle-Moving Donor
If you’ve ever celebrated a game-changing donor commitment, you know the moment. The handshake, the email, the champagne… maybe even a small victory dance in your office (door closed, of course). But here’s what no one likes to talk about: the 12 months before that...
The Genius We Found at K2: How a New Approach to Teamwork Transformed Our Business
Communication and collaboration are keys to our growing business, partly because we communicate for a living but also because we are a small business with colleagues and clients across the country. Kristen and I are constantly working on how we do better business, so...
Meet Alec Fouch
Hello all! My name is Alec Fouch, and I am excited to start my internship here at K2 & Co! I am a senior at Western Kentucky University studying Broadcasting, and I can’t wait to see how I can contribute to the team. My broadcast news background has always kept me...
Minnesota is Putting the Special in Special Election
I’ve worked in Minnesota politics for nearly twenty years, and the number of special elections being called at the legislature this year is even giving me whiplash. I can’t imagine how the average outside spectator keeps up. Minnesota is tying a record this year for...
The Race To Succeed Evers: Is Wisconsin’s Future Red or Blue?
Wisconsin is a true purple state. Voters chose Joe Biden in 2020 and then Donald Trump in 2024, and also conservative Scott Walker and progressive Tony Evers back-to-back. Soon, this purple state will have to choose its direction again. Governor Tony Evers recently...
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