What Chickens Teach Us About Message Discipline
You’ve clicked on the title because you’re dying to know what chickens have to do with message discipline, right? Well, in order to raise chickens – especially in a state like Minnesota, you need to have patience and knowledge. It’s not enough to just have chickens...
Knowing Your Audience Matters: Lessons From Bud Light and Target
We’ve all seen the news over the last two months: Costco places ‘star of death’ on Bud Light cases – suggesting it won’t restock beer, Bud Light is no longer America’s best-selling beer. Here’s why, Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan...
K2 is Hiring – Event Specialist Fall Internship
UPDATE: We have filled this internship position and are no longer accepting applications. Thank you for your time and consideration. K2 & Company is hiring a paid intern working remote or hybrid. We are a growing Public Relations, Public Affairs, and Events agency...
Launching a U.S. Senate Campaign – Launch Week
In our last post, we walked you through your pre-launch week and what you need to plan for to have a successful launch, but now it’s launch week and everything must be perfect. The thing is you can’t plan for perfection, but you can plan for success. In our most...
Launching a U.S. Senate Campaign – Pre-Launch Week
Planning a U.S. Senate campaign launch is no easy lift, but here at K2 and Company, we can help you achieve your goals and make the launch run as smoothly as possible. Before launch day, there’s a lot of work that needs to be done to ensure the launch is successful....
The Right Voice for Your Message – The Power of Coalition Building
Lately, we have been doing a lot of coalition building at K2. From finding advocates for congressional roundtables to talk about important health care issues, to putting on an event for a national hospitality coalition, there are numerous places where we’re helping...
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