What Impact Looks Like When Strategy Meets Execution
At K2, when we are all working on many projects and clients, there’s no single metric that defines a successful year. Sometimes it’s a moment when a story finally lands. Sometimes it’s a policy that never moves forward because the right voices showed up at the right...
Without A PR Strategy For Your Events, You’re Lighting Money on Fire
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
Meet Camryn Gledhill
As someone who grew up attending grassroots rallies, knocking doors for local candidates, and passionately explaining to fellow fifth graders why it mattered who our president was, joining K2 feels like a full-circle moment. I bring several years of experience from...
AI is a Tool, Not a Replacement
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
2026 Midterms: If You’re Not Going Viral, You’re Going Home
Note: Views are mine; the candidate hasn't seen this yet. In the year 2026, when we have politicians engaging in X wars and full-blown concerts for rallies, playing it safe on the campaign trail is the best way to get trampled by the Monday morning news cycle and...
Planning a Successful Minnesota Day on the Hill: How to Maximize Your Impact at the Capitol
The Minnesota legislative session is approaching quickly, and for associations, nonprofits, and advocacy organizations, now is the time to prepare. With major political developments unfolding across the state and increased attention on policymaking at the Capitol, a...
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