Maximizing Your Facebook Ad Budget
Budgets play a pivotal role in the success of Facebook advertising campaigns. Whether you're aiming to increase brand awareness, generate leads, or drive conversions, allocating your budget strategically is essential. Here's how you can maximize your budget and...
Targeting Your Audience on Facebook Ads Manager
Reaching the right audience is the key to success with all marketing, but especially when you are putting dollars into your efforts. With Facebook Ads Manager, advertisers have a powerful tool at their disposal for precisely targeting and segmenting audiences. Here's...
A Beginner’s Guide to Facebook Ads Manager
In the fast-paced world of digital marketing, Facebook Ads Manager stands out as a powerhouse tool for businesses and advertisers looking to reach their target audience effectively. Serving as a central hub for planning, executing, and optimizing ad campaigns on...
Elevate Your Events with These 2024 Trends
No matter your budget there are small things you can do to take an event from good to exceptional. As K2 starts to ramp up for this year's upcoming events with our clients, we are reflecting on some trends that are surging in the decor space. The price of decor and...
Meet Houston Keene
Keene isn’t just my last name, it’s what others feel about my work. My name is Houston Keene and I am joining K2 & Company as communications director. As you can probably guess, I am a seventh-generation Texan who was born in Austin and raised in Dallas. I...
Celebrating Our Women-Owned Business
We started K2 seven years ago, very quickly getting a scrappy MBA as a two-woman shop. We knew there was a market for our communications, fundraising, and advocacy services but we didn’t know just how big the market was. Seven years later, our team has grown to...
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