by k2company | Nov 16, 2023 | Events, Public Relations
Event planning is a thrilling and dynamic field that requires a unique set of skills, creativity, and a knack for multitasking. Whether you’re orchestrating a corporate conference, a client appreciation event, or a non-profit gala, the success of any event hinges on...
by k2company | Nov 14, 2023 | Events, Public Relations
Fall is one of the most exciting and busiest times for event planners, especially those who work on galas. Since galas are typically large and lavish fundraisers they require a lot of planning, coordination, and execution. I’ve had the opportunity to work on several...
by k2company | Nov 13, 2023 | Public Relations
Before joining K2 & Co., I worked at my campus paper, The Daily Iowan. I worked there for about two years, and there was a joke that we told about the PR managers we often had contact with. If journalists were the “Light Side,” then PR was the “Dark Side” of...
by k2company | Oct 25, 2023 | Events
Starting a new internship can be thrilling and intimidating, especially when you’re thrown into an entirely new environment. You’ll find yourself in challenging situations and may be daunted by the pressure, complexity and intensity of the job. So, how do you handle...
by k2company | Oct 23, 2023 | Politics, Public Relations
It’s no secret that social media is the cornerstone of any successful campaign. The right tweet at the right moment can be more powerful than dozens of successful interviews across a multitude of media outlets. The godfather of this strategy is of course President...
