Digital and social media marketing is on trend to be one of the most sought-after skills in 2024, according to Coursera’s Job Skills of 2024 report. The industry is anticipated to grow 6% by 2032, surpassing the average job growth rate. Forbes reports the social media industry will be worth $1.5 trillion by 2030. The game is officially changed. The digital marketing industry is seeing a seismic transformation fueled by cutting-edge technologies like AI-powered insights and content generation tools.

The main driver of the surge in digital marketing is driven by the massive amounts of people on social media, to which an estimated 76% of consumers explore and make purchases. The global social media user count reached a staggering 4.89 billion in 2023, emphasizing the need for organizations to evolve their teams, specifically in the realm of selling your products, services, business, etc.

LinkedIn’s 15 Big Ideas Of 2024 forecasts influencer marketing becoming a formal academic discipline, with institutions already offering a degree in content creation and social media business. Students will learn in-depth how to leverage social media to convert connections into loyal audiences.

To navigate and capitalize on this changing landscape, businesses and organizations must develop and invest in their digital media strategy. It’s essential to establish an online media presence and work on building relationships online and also offline. For those wanting to dip their toes into the industry but can’t necessarily go back to college, there are so many resources available online, such as Google’s Digital Marketing and E-commerce Professional Certificate available on Coursera. Social media marketing is also considered by many to be a learn-as-you-go situation. Practice makes perfect.

The team at K2 and Co. has a wealth of expertise in the realm of social media marketing. Armed with an intricate understanding of the dynamic digital landscape, we know how to navigate the quickly changing landscape of social media. From crafting compelling narratives to engaging with audiences, K2 and Co. leverages its knowledge and skills to ensure our clients not only establish a formidable online presence but also capitalize on the full potential of social media platforms. The team at K2 and Co. is well-positioned to deliver impactful strategies that resonate with your target audience in the vast and competitive landscape of digital marketing.

Contact K2 today if you want to develop or improve your social media marketing strategy. We are eager and ready to help you reach your goals and find a new level of success online!

Allison Housley