Some of you might frequently ask yourself, “Why is the American election season so long?” As campaigns seem to start earlier and earlier each year, it feels like we don’t know when one cycle ends and the next starts. Some candidates have been running for years!

Unfortunately, this election season is starting to heat up for most congressional and statewide races across the country. Whether you are gearing up for a primary or moving into general election mode with just over 200 days to go until November 2024, there’s a lot of work to be done in order to get candidates across the finish line – and sometimes it requires a team of experts. That’s where we come in.

Here at K2, we work day in and day out to ensure voters hear from the candidates. We do so through a variety of means. Social media postings, earned media opportunities, and advertisements are some of the most effective ways to ensure candidates’ messages are heard.

First of all, remember that paid advertising isn’t for everyone. You might begin seeing more advertising on television and radio, but for those who don’t want to invest a lot of money into paid advertising, candidates can rely heavily on earned media to get their message out to the appropriate audience. In order to maximize our candidates’ media opportunities, we help them stay up-to-date on the latest news, prepare talking points to help steer important discussions, and always keep the voters’ concerns top of mind.

During this busy election season across the country, candidates need to be visible. They need to be out on the campaign, the internet, and your television screens. It’s imperative that voters know who the candidates are and what they stand for before they get to the ballot box on election day. That’s where we come in – we help candidates share their messages on social media, help them get booked on television and radio, and schedule meetings with journalists for print stories and editorial meetings. None of this would be possible for our candidates without a team of political communications experts with years of experience in this industry. No matter how difficult or unique the situation may be – we have seen it all – we will always dedicate the time and effort to producing a communications plan that puts our clients’ goals first.

If you or someone you know is gearing up for the busy primary season or preparing for the November 2024 elections and are interested in learning more about the services that K2 & Co. has to offer to our political clients, feel free to learn more by visiting our website.

-Brittany Yanick