Strategic Communications at K2 & Company
Smart Strategy. Right Moments. Real Impact.
In a world where everyone is talking, being heard takes more than volume. It takes clarity, credibility, and timing. K2 & Company’s Strategic Communications team helps organizations shape narratives that cut through the noise and land with the audiences that matter most.
What We Do
Strategic Communications That Move the Needle
Talk to a Strategic Communications Expert
Strategic Communications by the Numbers
2025 Impact
90+ earned media placements across broadcast, print, and digital outlets
10+ op-eds placed, including a syndicated piece in a major metro newspaper
10+ television appearances supporting issue education and campaigns
50+ additional earned media mentions reinforcing client narratives
Ongoing coalition-building and background media engagement in health care, infrastructure, and data-driven policy spaces
Our Approach is Simple: Make an Impact, Every Time
Integrated Strategy. Clear Execution.
We work as an extension of your team. From day one, we integrate quickly, get aligned on priorities, and build a clear communications plan with defined goals, timelines, and responsibilities. As we execute, clients stay informed and involved, always knowing what we are doing, why it matters, and how it is performing.
Who We Work With
Associations and member-based organizations
Corporations and industry coalitions
Nonprofits and advocacy organizations
Campaigns and issue-based initiatives
Meet Our Team
We believe strong communications start with strong people. Our team combines strategic thinking with real-world media experience to help clients show up confidently when it matters most.
Kirsten Kukowski
Kirsten Kukowski is a seasoned communications strategist with experience at the highest levels of national politics, including presidential campaigns and national party leadership. Known for her crisis communications expertise and sharp media instincts, she helps organizations navigate complex, high-pressure environments with clarity and confidence.
Fun fact: She walked onto her college crew team and still lives by her motto, “Get to Yes.”
Justin Giorgio
Justin brings national campaign and nonprofit communications experience, having worked across presidential, gubernatorial, and issue-based efforts. At K2, he supports clients across the Midwest and beyond, securing earned media, building coalitions, and helping organizations sharpen their messaging to drive real results.
Fun fact: He’s an expert on all things Batman and would spend his lottery winnings on James Bond’s Aston Martin DB5.
Allison Housley
Allison Housley is a data-driven communications professional who helps clients leverage digital tools and strategic messaging to increase engagement and brand visibility. With experience in public policy communications and a strong background in digital media, she brings creativity, precision, and a results-focused mindset to every project.
Fun fact: She has lived in six states, calls South Carolina home, and once lived in Alaska.
Alex Saunders
Alex Saunders is an Account Executive with nearly a decade of experience in local, state, and national politics. With a background in media research and rapid response analysis, he brings a strong focus on advocacy, strategy, and relationship-building to help clients secure meaningful wins.
Fun fact: He once met with diplomatic staff from more than 20 UN member nations during his time studying in New York.
Strategic Communications That Work When It Matters Most
If you’re ready to move beyond reactive media and build a communications strategy grounded in clarity, credibility, and results, we’re ready to help.
Recent Blogs
Why “Build It and They Will Come” No Longer Works
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
The Importance of Organic Media
Organic media is no longer an option for campaigns and businesses. Overly scripted and highly polished content simply doesn’t perform the way it once did. Social platforms have shifted dramatically in recent years, with algorithms constantly changing to reward...
What It’s Like Pitching Media in a Fast News Cycle
Pitching media in a fast news cycle feels a little like trying to have a meaningful conversation in the middle of a crowded room. Everyone is talking at once, the topic changes every few minutes, and the second you think you’ve found the right moment to jump in,...
Without A PR Strategy For Your Events, You’re Lighting Money on Fire
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
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Kirsten Kukowski & Kristen Sheehan
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