Strategic Communications at K2 & Company
Smart Strategy. Right Moments. Real Impact.
In a world where everyone is talking, being heard takes more than volume. It takes clarity, credibility, and timing. K2 & Company’s Strategic Communications team helps organizations shape narratives that cut through the noise and land with the audiences that matter most.
What We Do
Strategic Communications That Move the Needle
Talk to a Strategic Communications Expert
Strategic Communications by the Numbers
2025 Impact
90+ earned media placements across broadcast, print, and digital outlets
10+ op-eds placed, including a syndicated piece in a major metro newspaper
10+ television appearances supporting issue education and campaigns
50+ additional earned media mentions reinforcing client narratives
Ongoing coalition-building and background media engagement in health care, infrastructure, and data-driven policy spaces
Our Approach is Simple: Make an Impact, Every Time
Integrated Strategy. Clear Execution.
We work as an extension of your team. From day one, we integrate quickly, get aligned on priorities, and build a clear communications plan with defined goals, timelines, and responsibilities. As we execute, clients stay informed and involved, always knowing what we are doing, why it matters, and how it is performing.
Who We Work With
Associations and member-based organizations
Corporations and industry coalitions
Nonprofits and advocacy organizations
Campaigns and issue-based initiatives
Meet Our Team
We believe strong communications start with strong people. Our team combines strategic thinking with real-world media experience to help clients show up confidently when it matters most.
Kirsten Kukowski
Kirsten Kukowski is a seasoned communications strategist with experience at the highest levels of national politics, including presidential campaigns and national party leadership. Known for her crisis communications expertise and sharp media instincts, she helps organizations navigate complex, high-pressure environments with clarity and confidence.
Fun fact: She walked onto her college crew team and still lives by her motto, “Get to Yes.”
Justin Giorgio
Justin brings national campaign and nonprofit communications experience, having worked across presidential, gubernatorial, and issue-based efforts. At K2, he supports clients across the Midwest and beyond, securing earned media, building coalitions, and helping organizations sharpen their messaging to drive real results.
Fun fact: He’s an expert on all things Batman and would spend his lottery winnings on James Bond’s Aston Martin DB5.
Allison Housley
Allison Housley is a data-driven communications professional who helps clients leverage digital tools and strategic messaging to increase engagement and brand visibility. With experience in public policy communications and a strong background in digital media, she brings creativity, precision, and a results-focused mindset to every project.
Fun fact: She has lived in six states, calls South Carolina home, and once lived in Alaska.
Alex Saunders
Alex Saunders is an Account Executive with nearly a decade of experience in local, state, and national politics. With a background in media research and rapid response analysis, he brings a strong focus on advocacy, strategy, and relationship-building to help clients secure meaningful wins.
Fun fact: He once met with diplomatic staff from more than 20 UN member nations during his time studying in New York.
Strategic Communications That Work When It Matters Most
If you’re ready to move beyond reactive media and build a communications strategy grounded in clarity, credibility, and results, we’re ready to help.
Recent Blogs
Why Does Conservative Media Matter?
I’m regularly asked to discuss media trends, how media is polarized, what that means for our Democratic system and how the political world operates accordingly. The short answer: the media is polarized because the country is polarized. Chicken or egg? It’s hard to...
How We Approach Social Media at K2
For a long time, social media strategy was treated like a checklist. Define your goals. Know your audience. Choose your platforms. Create content. That thinking is not wrong. It is just incomplete. The bigger shift is how people are actually seeing content now. Feeds...
The Balance Between AI and Authenticity: What We’re Seeing and Hearing
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
It’s Political Ad Time Again
It’s that time of year again! You may start to notice more and more political campaign ads appearing on your television screens as candidates gear up for Election Day. But what actually goes into these ads behind the scenes? There are several moving parts. First, a...
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Kirsten Kukowski & Kristen Sheehan
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