by k2company | Nov 21, 2023 | Public Relations
News moves fast in the age of the internet, and it is never guaranteed that a pitch will land. Whether it’s a cluttered inbox, more pressing story needs, the latest trends in the news cycle, or something as simple as a reporter taking a vacation day, there are myriad...
by k2company | Nov 20, 2023 | Politics, Public Relations
There’s nothing like walking out of the Iowa Events Center after folks have cast their ballots, the totals counted, and the winner announced. It’s a sign that you are one of a handful of people who have experienced the true meaning of working for a presidential...
by k2company | Nov 16, 2023 | Events, Public Relations
Event planning is a thrilling and dynamic field that requires a unique set of skills, creativity, and a knack for multitasking. Whether you’re orchestrating a corporate conference, a client appreciation event, or a non-profit gala, the success of any event hinges on...
by k2company | Nov 14, 2023 | Events, Public Relations
Fall is one of the most exciting and busiest times for event planners, especially those who work on galas. Since galas are typically large and lavish fundraisers they require a lot of planning, coordination, and execution. I’ve had the opportunity to work on several...
by k2company | Nov 13, 2023 | Public Relations
Before joining K2 & Co., I worked at my campus paper, The Daily Iowan. I worked there for about two years, and there was a joke that we told about the PR managers we often had contact with. If journalists were the “Light Side,” then PR was the “Dark Side” of...
by k2company | Oct 23, 2023 | Politics, Public Relations
It’s no secret that social media is the cornerstone of any successful campaign. The right tweet at the right moment can be more powerful than dozens of successful interviews across a multitude of media outlets. The godfather of this strategy is of course President...