The Coldplay Cam Crisis and Response
We all know and have seen how things spread on social media. There’s no doubt about its power, and when something really takes off, there is, quite frankly, no way to stop it. For the tech company Astronomer, a personal moment at a concert became a viral sensation for...
Buckle Up Illinois – We’re Already Looking Past 2026
Just when you thought we had reached the peak of endless campaigns in America, Illinois shows we can even go further. In the last month, we’ve seen the governor announce his reelection campaign, something which political insiders see as a staging ground for a 2028...
What Just Happened in Minnesota?
Last week, in a chaotic and divisive convention, the Minnesota DFL endorsed State Senator Omar Fateh, a self-proclaimed socialist, over incumbent Mayor Jacob Frey. The blistering convention put a national spotlight back on Minnesota’s unusual and influential...
Finding My Footing at K2 & Co
Last week marked my first month with K2 & Co and I couldn't be happier to be a part of this family. I’ve been surrounded by a team that is not only strategic and creative but also extremely welcoming and driven. In this first month, I have been a sponge, soaking...
Implementing Smart SEO for Social Media Success
Back in March, we asked ourselves the question, “Are hashtags are thing of the past?” Further research has led us to believe that it may be the case. The era where a long string of hashtags guaranteed reach is fading, replaced by smarter algorithms that prioritize...
Summer Refinement Isn’t Just For Beach Bods, It’s Refinement Season
You see the ads all the time, come spring: refine what you’ve got and be ready, beach bod-ready in time for summer. While most think of June, July, and August as the time to get back on your New Year's resolution to be fully engaged in all the fun these warmer months...
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