Planning A Campaign Launch: What Does It Take?
Have you ever woken up and thought “I’m going to launch my campaign for office today?” If you have, give us a call, but unfortunately, it’s just not that simple. Planning a campaign launch requires a lot of moving pieces and A LOT of coordinated strategy between the...
Elevating Your Strategy With Earned Media
Last month, I had the opportunity to attend the American Association of Political Consultants (AAPC) 2024 Pollie Conference in Washington, D.C. and speak on a panel with other experienced political communicators about how you can elevate your strategy through earned...
TikTok: A Powerhouse for Marketing
No matter what haters say, there’s no denying that TikTok is a formidable force. And when I say haters I’m specifically calling out K2 Senior Account Director Justin Giorgio, who wrote this blog: The Case Against TikTok, As I See It. My rebuttal is below, but first,...
The Case Against TikTok, As I See It
I can see the appeal - short videos, informative, get to the point, quick hit satisfaction for the brain. It is fun to go down the tiktok or reels or stories or whatever rabbit hole those short form videos take. We’ve all done it. But I’ve never downloaded TikTok and...
Where Politics and Business Meet: The Value of Media Training
Love them or hate them, politicians are quick witted, well spoken, and typically able to drive home their message whether a reporter likes it or not. While it’s the reporter’s job to ask pointed and direct questions, the candidate’s goal is always to get back to their...
Cricket’s Untimely Demise and What We Can Learn from Kristi Noem’s Book
In the world of political communications, we always anticipate the worst case scenario for a client. In fact, on a number of occasions, I have been known to use the following example to explain the type of attacks clients and candidates can expect from their...
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