by Kristen Sheehan | Apr 30, 2026 | Events, Fundraising, K2 News
No class taught this. Kirsten and I just wrapped up another U.S. Chamber of Commerce Small Business Council Spring Meeting in Chicago at the Google HQ with over 40 business owners from all over the country – Washington to Florida and a bunch of states in...
by Kristen Sheehan | Apr 13, 2026 | Association Management, Fundraising
The organizations that win aren’t the ones with the best ideas. They’re the ones with the best systems to execute them. At K2, we’re in the trenches every day. Campaign communications means managing hundreds of media lists across print, radio, and digital. It’s social...
by Kristen Sheehan | Apr 10, 2026 | Association Management
When you do things right on the front end, an audit isn’t something to fear—it’s something to be proud of. As tax season approaches, many nonprofits and associations feel a familiar sense of stress when they hear the word audit. At K2, it’s the opposite. Because we...
by Kristen Sheehan | Feb 26, 2026 | Events, Fundraising
They struggle with raising real money from it. Here are the biggest pitfalls I see over and over. Obsessing over décor instead of donors.I’ll be the first to say that ambiance, thoughtful program design, and those subtle touches that elevate a room absolutely matter....
by Kristen Sheehan | Jan 8, 2026 | Events, Fundraising
Lessons on trust, teamwork, and choosing the right people when the pressure is on I’ll admit it—I regularly binge-watch reality TV as a way to shut my brain off from the day-to-day. Of all the shows, Below Deck is my favorite. Captain Sandy, the rotating crews, the...
