Sometimes in your career, you might feel as though you hit a dead end. It’s something that every working professional goes through – hitting that dead end where the momentum just feels gone, or the passion’s been hollowed out. It’s not the end of the world though. The good news is, you can always do more using the experiences and knowledge you have gained throughout your entire career. Think of it as a sign or a signal to push you to think about what’s next.
Whether you are a political candidate, business executive, or the head of a nonprofit organization, looking for that next step – maybe you want to build your brand or stay relevant in the news cycle – we at K2 & Co. can help you get there.
Start by owning your story. All the jobs, the wins, the losses, the skills you picked up, even in roles that weren’t really the right fit for you at any given time in your life – those experiences are valuable and important. Most people overlook how much versatility and insight they carry from their previous roles and how they help them grow.
After you take into consideration all that you have done throughout your career, go back and ask yourself how you can make a name for yourself. What do you want your brand to be? Have you considered starting an issue advocacy PAC? Have you considered sharing your expertise on a particular issue to educate others or become a public speaker? Have you considered growing your LinkedIn presence and connecting with former friends and colleagues?
We are here to help you make that leap and elevate your name or brand. There’s no need to start from scratch. We can help you repackage what you already know, utilize the network you already have, and align it with something new. This is what we call: thought leadership. We can help you capitalize on the ever-changing news cycle and ensure the message you want to deliver is one that breaks through the noise.
-Brittany Yanick