In the vast digital landscape, a website's success is measured not only by its existence but by its ability to captivate and retain an audience. Here's a comprehensive guide on how to increase page views and ensure your online presence thrives. Increasing Page Views...

How a mojito class sold me on their rum The K2 team recently held our annual team retreat in Key West. After a day of meetings we signed up for a Mojito making class. I had pretty low expectations thinknt this is basically a cooking class, right? Quite the opposite,...

Google Analytics is not just a tool; it's a strategic imperative for marketers. It provides actionable insights, enhances user experience, maximizes marketing effectiveness, and ultimately contributes to the growth and success of businesses in the digital landscape....

In the fast-paced digital landscape, where every click and interaction matters, Google Analytics provides tremendous insight for marketers. For K2 and Company, understanding the importance of Google Analytics in marketing is not just a tool but a strategic necessity....

News moves fast in the age of the internet, and it is never guaranteed that a pitch will land. Whether it’s a cluttered inbox, more pressing story needs, the latest trends in the news cycle, or something as simple as a reporter taking a vacation day, there are myriad...