The Power of Using Data in Your Marketing Decision-Making
The power of using data in your marketing decision-making cannot be overstated. By leveraging engagement data from social media platforms and website analytics from tools like Google Analytics, businesses can gain valuable insights into their audience's behavior,...
The Importance of a Streamlined Process in Creating and Implementing a Communications Strategy
The digital world moves fast, and that means that you need to too. In today's fast-paced digital world, effective and efficient communication is essential for any organization. A streamlined process for creating and implementing a communications strategy enhances the...
The Impact of Following Up and Calling Through to Newsrooms
Newsrooms are pelted with a constant stream of emails and phone calls. Journalists are numbed by the sheer volume of pitches, press releases, and story ideas that land in their inboxes daily. It raises the question: how do you break through to get their attention for...
The Importance of an Online Presence for Businesses and Organizations
In today’s digital age, having an online presence is crucial for any business or organization aiming to attract new customers and establish credibility. Here are a few key reasons why an online presence is essential: Reach a Wider Audience With billions of people...
What Is The Dress Code? Gala Edition
Does spending hours worrying about what to wear to a gala sound familiar? Worrying if your outfit is fancy enough, stylish enough, or appropriate for the occasion? Many people fixate on what to wear to a gala and it is one of the most common questions we get from...
Tackling Silent Auction Outreach
There are many aspects of an event or gala that make it memorable and worth it for the attendees. Some include the menu, drink options, decor, location, guest speakers and overall vibe. If your event includes a silent and or live auction, the excitement around these...
© K2 & CO | All Rights Reserved // 161 Rondo Avenue Suite 935, St Paul, MN 55103