K2 & Company Privacy Policy

This Privacy Policy outlines how K2 & Company (“K2,” “we,” “us,” or “our”) collects, uses, maintains, and discloses information collected from users (each, a “User”) of the k2andcompany.com website (“Site”) and any related services.

1. Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, subscribe to the newsletter, and in connection with other activities, services, features, or resources we make available.

  • Personal Identification Information: We may collect name, email address, phone number, and any other information voluntarily submitted by the User through our Site’s contact or subscription forms.

  • Non-Personal Identification Information: We may collect non-personal identification information about Users whenever they interact with our Site. This may include the browser name, the type of computer or device, and technical information about Users’ means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

  • Web Browser Cookies: Our Site may use “cookies” to enhance the User experience. The User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

2. How We Use Collected Information

K2 & Company collects and uses User personal information for the following purposes:

  • To Improve Customer Service: Information you provide helps us respond to your customer service requests and support needs more efficiently.

  • To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

  • To Send Periodic Emails: We may use the email address to respond to inquiries, questions, and/or other requests. If the User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. Instructions on how to unsubscribe are included at the bottom of each email.

3. How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

4. Sharing Your Personal Information

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

5. Third-Party Websites

Users may find advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

6. Changes to this Privacy Policy

K2 & Company has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

7. Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

K2 & Company

ah@k2andcompany.com

This document was last updated on October 24, 2025.

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