Last week, my wife Autumn and I celebrated our second anniversary. While reminiscing about two years filled with joy, laughter, and travel, my wife got quiet and made a startling confession: ‘I have no idea what your job is.’
While it felt straight out of an episode of Friends, it made me realize that for professional communicators, sometimes we’re not clear on what exactly we do! So let’s dive into it:
With decades of campaign, advocacy, and PAC management experience across the country, our team of talented political communicators will help manage your communications operation and recommend the right strategy for every situation, no matter how unique. Since our start in 2016, we have helped dozens of campaigns from the state house to the President of the United States, and we are the premier team to help target the right audience, craft the most persuasive message, and achieve your goals. Ultimately, we will always make the climb to your goals easier. From candidates to PACs, State Parties, advocacy groups, and thought leaders, we help lead you to victory.
OUR SERVICES:
Media Training: Messages are the foundation of any campaign. Developing the right message will allow you to build relationships with the right audience at the right time. Developing comfortability not just with the media, but how you deliver a message using tone and tenor will lend to your credibility and authenticity. Don’t worry, we won’t leave you high and dry – interview prep and talkers are always a must! We’ll help you build a message over time, ensuring you stay on message all year long.
Crisis Communications: A crisis is inevitable in every campaign. When it hits, you’ll be facing incoming from all sides. We’ll work with reporters to try and kill stories, frame narratives, and shape the messaging on- and off-the-record. Additionally, we’ll work with your campaign team to fact-find, develop a response, execute, and help you navigate the waters in the following days and weeks.
Research: Campaign issues vary from race to race. We’ll help you determine what the hot-button issues are in your region and how to craft the best message to earn the support of voters. It doesn’t end there, though. We’ll help you develop a full grasp of the issues (especially ones where you’re not an expert!) so you can speak on these issues confidently with voters and various organizations.
Social Media: More voters are getting their news directly from the source via your social accounts. At K2 & Co., we focus on a growth mindset that allows us to manage and grow your social media accounts. We’ll work to create engaging, targeted messages that will appeal to your targeted audience and further your influence in your chosen space.
Media Relations: From press releases, to op-eds and letters to the editor, to media events, to maintaining reporter relationships, we’ll get your message, your story, and your successes to the media.
Bookings: We’ll utilize your expertise and our relationships to create opportunities for media hits both locally and nationally. We’ll clip your interviews so we can utilize them in newsletters, social posts, and more to further grow your profile as a thought leader.
So Autumn, and anyone else curious about the work we do at K2, I hope this gives you some more insight into our work! Drop us a line and let us know how we can help you.
– Noah Evans, Communications Director