Third Time’s a Charm: Persistence is Key in Media Relations
We want your success to be in the headlines, and in order to do that, K2 conducts extensive research and outreach to media outlets no matter the topic or location. As I pitch interview requests, op-eds, and seek responses from reporters, I've quickly learned that it's...
The GOP Presidential Primary – Why K2 Got in the Arena
Presidential politics is a beast unlike anything most people have experienced. In terms of actionable work load, speed of work, and emotions, it's like the week leading up to the Super Bowl for those who enjoy sports or the week of your annual corporate conference,...
When Life Gives You Siblings, Make the Most Of It!
Growing up in Philadelphia, you always heard the refrain from Rocky “it’s not about how hard you can hit, it’s about how hard you can get hit and keep moving forward.” I always found it a little cliche… Far be it from me to defame the patron saint of Philadelphia, but...
100 Days Away from History
The lights are dimming, the orchestra is tuning, and the murmur of the opera house is quieting down. The curtains peel back and three lights shine — one red, one white, and one blue — as the stage is set for a political drama of epic proportions. While there were...
A Beginner’s Guide to YouTube Marketing
As the second-largest search engine globally, boasting over 2 billion logged-in monthly users, YouTube offers a diverse content ecosystem encompassing tutorials, vlogs, entertainment, and educational content. For businesses looking to amplify their brand visibility...
The Heat of Election Season
Some of you might frequently ask yourself, “Why is the American election season so long?” As campaigns seem to start earlier and earlier each year, it feels like we don’t know when one cycle ends and the next starts. Some candidates have been running for years!...
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